Language: The masthead that is used in this music magazine is that it is very short and very memorable, so if someone saw it on the self they would remember the fact that it is a good music magazine. Also the house colour that is used is red and white, there are usually three colours that would be used, but the fact that there are different coloured clothing adds to the affect that there is more than one colour. The main imagine on the front of the music magazine is the picture of Alex Turner and the rest of his band mates in the back ground. There is a headline at the bottom of the page ‘ARCTIC MONKEYS’ this is a lot more eye catching than the actual name of the magazine because it is dominating the page. Underneath the headline is strapline which tells you a little bit about what might be in the magazine article, you could also call this a caption. Around Alex Turner is a teasing content which give a little brief on what else might be inside the magazine. On the left hand side there is a short statement ‘They’d stab me to get to the top, THE STROKES. Their most Explosive interview ever’ this is making the reader wanting to use it stating that it is the ‘MOST EXPLOSIVE’ interview ever. This can be seen as a lead because it is in bold and in larger typeface than any other information around the edge of the issue.
Institution: Emap media are the company that published Q magazine, they produce a wide range of magazine, but emap are the only music magazine they publish. They have a wide range of magazines stretching to 85 and they have over 25 million readers in the UK.
Ideology: The fact that Alex Turner is the most dominant person in the picture tells the reader that he is the main band member and the most well known
Audience: The target audience for the magazine is around the age of 17-35 because in Q magazine it also has articles on films and other media, so this can widen the audience. The magazine has a range of different music that is featured in the magazine this could also widen the audience. The magazine is out every month so this means that it is going to be more expensive, so older people are going to be able to afford it instead of younger people who are living the student life. When they younger generation can afford to spend their money on a magazine then they would purchase Q Music Magazine. The S.E.G of this magazine I feel would be: E- Casual labourers, unemployed and also D – Semi-skilled Manual workers. I think this because when people can afford a higher lifestyle then they are not going to be interested in music magazines. In Maslow’s ‘Hierarchy Of Needs’ I feel that the readers would be categorised in ‘social’ which means the need to belong to be part of a group and also in ‘esteem’ which means self-esteem, status, respect and admiration of others.
Representation: The connotation of the magazine would be students because it is an appropriate age group to put the magazine in to. With this magazine there is not a stereotype that you could join with this like Kerrang, because there are a lot of different types of music. It would be for the youth because of the layout and the use of the different typeface and it is not a simple layout
Language: On the right hand side of the double page spread, there is an image of all members of the band but as I said before Alex Tuner is stood closer to the camera because he is more well-known than any of the other band member. The way that the band members are dressed could draw the reader’s attention because if they like the Arctic Monkeys then they are going to want to dress like them. On the right hand side of the page, there is a denotation which is the simplest but most obvious level of meaning. ‘IT’S RIFFS. LOUD FUNNY’ this quote does not really make sense but is teasing contents which makes the reader wants to read the article to try and make sense of what it meant. The denotation is bold and it fills up three quarters of the page with only three words and draws the attention to the reader and draws the attention to the reader, the lead underneath the denotation has Arctic Monkeys highlighted to draw the make sure the readers read the article.
Institution: Emap media are the company that published Q magazine, they produce a wide range of magazine, but emap are the only music magazine they publish. They have a wide range of magazines stretching to 85 and they have over 25 million readers in the UK.
Ideology: The page is there to put across that there is an article in the magazine on Arctic Monkeys and these double spread pages are here to give you a little idea on what is going to be in that article.
Audience: The audience that will want to read this magazine would be Arctic Monkey fans who would take time out of their day to read an article about them. Or it could be people who just enjoy reading music articles on bands that they like listening to.
Representation: The bold colour and the size of the typeface are adding to the fact that it is an article on a good band and it wants to get the attention of the readers. The picture of the band on the right hand side of the double page spread gives the reader an idea who they are if they did not see that it was for the Arctic Monkeys. Also if the reader was just flicking through the magazine and they say a picture of the band then they will stop and look at it because they have seen a picture of the band which is next to their article.
Language: the denotation of the contents page shows a masthead at the top telling us that it is the contents page this is called a masthead, a list down the left hand side of the page telling us what articles and interviews the magazine have done and what page they are on. As you can see there are only half a dozen articles that are numbered and that tell you where they are. This is because the editor thinks that that is what the reader will appreciate it. The main subject in the magazine is the picture of the band ‘The Courteeners’, with a caption underneath the picture letting the reader know who it is. This shows the reader who they are and they are featured in an article in the magazine. They are the band that is featured in the magazine, you can tell this because if they weren’t then they would be on the left hand side of the page with all of the other articles. Further down the left hand side of the page there is a section on the contents page that says ‘Oasis Special’ this is another way to let the reader know that they will be in the magazine. The article is important because it is in a gold box and all of the other writing on the contents page is in red, white or black. On a separate bit on the page there is a section that states that it is reviews on the magazine, which is placed underneath the picture. It also states what page it is on, but it gives you a teasing contents in the text box, but it gives you the page number so the reader can read it further on in the magazine.
Institution: Emap media are the company that published Q magazine, they produce a wide range of magazine, but emap are the only music magazine they publish. They have a wide range of magazines stretching to 85 and they have over 25 million readers in the UK.
Ideology: This contents page is not filled with the crazy fonts and the bright range of colours, because it does not need that. The magazine already has git the reader’s attention. Q magazine has stuck to its traditional three house colours that are followed throughout the magazine.
Audience: The audience of this particular magazine would be people who are regular readers of the magazine because it says in the bottom left hand side, there is a qemail that people go on and ask question about the magazine. The other kind of audience that could read this magazine would be people who are very big fans of Oasis, The Courteeners or if they are interested in reading the reviews that the magazine gave to other bands.
Representation: this page is representing that the magazine is a good quality magazine and that it is filled with usual information for music lovers.
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