Kerrang Liiar Analysis

The latest issue of Kerrang features and array of different heavy metal bands as well as individual artists within the feature set. The layout is similar to the other Kerrang issues. The main feature with the character with open arms enticing the reader in, throughout the page at first glance the layout seems to be quiet abstract but the methodology of the layout has been used to draw the reader’s eye from one feature to the next. At the top of the page a strap line exists that uses teasing synergy to draw the reader and entice them to buy it. Large blocks of colour are statically placed and within these blocks fonts have been used to represent the feeling of that particular article. Some of the fonts have obviously been costumed made and represents animal scratching on wood. This animalistic approach is typical for the audience who would purchase this magazine. Without doubt there are more font and attention getters than there are images. But the background which complements the text has a ice texture. This could represent psychologically that this magazine is cool. The language used is predominantly short burst of information for example ‘FEAR! FURY! HEAVY F**KING METAL’ this has been done using white on black which presents the text with gusto. The main heading Kerrang is all in capitals and it appears that it have been warn out of heavily used again this is a well-known magazine that has had a long shelf line which could represent its longevity. Without doubt it would be easy to stereotype the reader of this magazine, arms covered in tattoos long hair gungy looking, dressed in black and so on. Surprisingly the audience is usually someone who has an interest in any type of music. Both young and old tend to buy it. But I guess the main readership would be those in their old teens and early twenties. It is typically a mainstream magazine for those that like this type of music and is no way a specialist magazine focusing on a specific genre of music. Kerrang without any doubt has a cult following and it uses iconography to its best extent. The use of images draws the reader in as well as the text and the layout it adds to the drama of when you buy it. Symbolically Kerrang has a flavour of the occult and some of the typical images represent a gothic point of view. Ultimately the ideology of the magazine is targeted towards male and female it uses good quality paper with a glossy texture it presents a tribute to all of those interested in heavy metal. Even the editor represents the stereotypical ideology of the magazine. Interestingly the lack of adverts is evident and it deals with the serious issues of music and those that follow it. I think the main reason why people buy this magazine is to stay in touch with what is current and what is up and coming.